Privacy Policy

PRIME FITNESS RX

PRIVACY POLICY

Effective Date: November 4, 2026

Prime Fitness RX (“PFRX,” “we,” “us,” or “our”) is committed to protecting the privacy and personal information of our members, prospective members, and website visitors.

This Privacy Policy explains how we collect, use, store, and protect information provided through our website, membership inquiries, online forms, and SMS communications.

1. Information We Collect

We may collect the following information when you interact with Prime Fitness RX:

  • Full name
  • Email address
  • Mobile phone number
  • Membership inquiries and preferences
  • Appointment and consultation requests
  • Membership and billing information
  • Information voluntarily submitted through website forms
  • Website usage and technical information, including IP addresses and browser information

2. How We Use Your Information

We may use your information to:

  • Respond to membership inquiries and requests
  • Provide information about our facilities, services, and programs
  • Schedule appointments, tours, and consultations
  • Communicate membership updates, account notifications, and service announcements
  • Send promotional offers and marketing communications when you have expressly opted in
  • Improve our website, customer service, and member experience
  • Meet applicable legal and regulatory obligations

3. SMS Communications and Consent

Prime Fitness RX offers optional SMS communications to individuals who expressly consent to receive text messages.

We provide two separate categories of SMS communications:

Marketing and Promotional Messages

These may include membership specials, promotional offers, fitness programs, events, new equipment announcements, and other marketing communications.

Informational and Transactional Messages

These may include appointment confirmations, appointment reminders, membership account updates, billing notifications, facility announcements, and customer service communications.

Consent to receive marketing messages is separate from consent to receive informational messages.

Both categories require separate, affirmative opt-in consent through individually selected checkboxes.

Consent is not a condition of purchasing a membership or receiving services.

Message frequency varies based on the communication category and your interactions with Prime Fitness RX.

Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP to a message. Reply HELP for assistance.

4. Mobile Information Sharing and SMS Privacy

Mobile phone numbers, SMS consent records, and SMS opt-in data will not be shared with third parties or affiliates for marketing or promotional purposes.

Such information may only be shared with service providers as necessary to provide the requested services, including SMS delivery, customer support, and related operational functions.

We do not sell, rent, or disclose SMS opt-in information to third parties for their independent marketing purposes.

All other personal information is shared only as necessary to operate our business, provide requested services, comply with legal obligations, or protect our legal rights, subject to applicable law.

5. Data Security

Prime Fitness RX takes reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or misuse.

Although we strive to protect your information, no electronic transmission or storage system can be guaranteed to be completely secure.

6. Data Retention

We retain personal information only for as long as reasonably necessary to provide services, maintain membership records, document SMS consent, resolve disputes, and meet applicable legal obligations.

7. Your Privacy Choices

You may:

  • Request access to personal information we maintain about you
  • Request corrections to inaccurate information
  • Request deletion of eligible personal information, subject to applicable retention requirements
  • Withdraw SMS consent at any time by replying STOP
  • Contact us regarding privacy concerns or communication preferences

8. Cookies and Website Analytics

Our website may use cookies and similar technologies to support website functionality and understand visitor activity.

Where applicable, visitors may manage cookie preferences through their browser settings or available website privacy controls.

9. Third-Party Service Providers

We may use trusted service providers to assist with website hosting, membership management, payment processing, customer communications, and SMS delivery.

These providers are authorized to process personal information only as necessary to perform services on our behalf, subject to applicable contractual and legal obligations.

10. Changes to This Privacy Policy

Prime Fitness RX reserves the right to update this Privacy Policy periodically to reflect changes in our operations, services, technology, or applicable laws.

Updates will be posted on this page with a revised effective date.

11. Contact Information

For questions about this Privacy Policy or our SMS communications, please contact:

Prime Fitness RX (PFRX)
1615 Poydras Street, 3rd Floor
New Orleans, Louisiana

Email: info@primefitnessrx.com

Last Updated: November 4, 2026